The Law Offices of Joshua S. Davidson exemplifies how social networking and information technology can serve as the centerpiece of a successful legal marketing campaign. Joshua Davidson founded the firm in 2005 after serving as a prosecutor for five years during which time he handled all types of criminal cases ranging from DUI and drug offenses to sex crimes and homicide.
He recognized early on that the internet represented the future of attorney marketing and that the days of the phone book would soon be a footnote in history. With his appreciation for the role the internet would play in the years to come, Joshua quickly focused his firm’s marketing activities on the internet. As a Phoenix criminal and DUI defense attorney, Joshua’s firm is dependent on reaching potential new clients who may be facing legal problems for the first time in their life. In his experience, many of these individuals will turn to the internet and the wealth of information it provides to educate themselves about the law and to discover what their options are.
Joshua maintains several websites on the internet, many of which are designed to assist those seeking information about Arizona Criminal and DUI law. For example, the firm provides a concise listing of Arizona statutory law and the rules of criminal procedure at www.arizonacrimelaws.com. Additionally, the firm’s main site www.jdavidsonlaw.com contains over fifty pages of content devoted to various areas of Arizona law. Joshua also utilizes smaller “niche” sites designed to connect with potential clients seeking representation in specific practice areas such as a Scottsdale DUI Defense Attorney or a Phoenix Drug Defense Attorney. All of the firms websites are professionally designed and feature flash animations depicting video of Joshua himself.
Choosing an attorney shouldn’t be a difficult decision. I believe Joshua’s videos provide an excellent opportunity for potential clients to get to know him and make an informed decision about why they might want him to represent them.
Many of Joshua’s videos are also posted on youtube, such as the above videoof him discussing the types of sex related offenses he handles. Given the recent explosion of popularity in social networking sites, the Law Offices of Joshua S. Davidson also maintains a twitter page and a facebook page as well. I encourage you to follow him and friend him on facebook. Joshua welcomes your inquiries regarding his online marketing strategy and invites you to contact him with any questions or comments
As the internet continues to present new and innovative marketing opportunities for attorneys and other legal professionals, it is now more important than ever to get involved with the latest developments on the web. Social media is set to out pace all forms of traditional media by 2015, and it is increasingly becoming expected by consumers that all businesses professionals (including lawyers) be ever present and active in these new media channels.